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Preliminary Material
In:
Neuro Design
Author:
Martin Ludwig Hofmann
Type:
Chapter
Pages:
1–9
DOI:
https://doi.org/10.30965/9783846764206_001
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Neuro Design
Was Design und Marketing von Neurowissenschaft und Psychologie lernen können
E-Book ISBN:
9783846764206
Publisher:
Wilhelm Fink
Online Publication Date:
18 Sep 2019
Subjects
Art History
General
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Table of Contents
Preliminary Material
Einleitung
Was ist Neuro-Design ... und was nicht?
Wie wirklich ist die Wirklichkeit?
Die zwei Systeme unserer kognitiven Ausstattung
Das Design der kognitiven Fallstricke
Das Design des kontextuellen Rahmens
Das Design des unbewussten Verhaltens
Das Design der sozialen Anpassung
Der Flügelschlag der Schiphol-Fliege
Bis zur Grenze ... oder darüber hinaus?
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