The article reconsiders plagiarism under the perspective of “re-usages” (Mehrfachverwendungen). Is it plagiarism, to say “I love you”? In a first step, the article lines out the many facades of use, re-use and abuse of motives. A further step is the analysis of the different contexts in which re-usages take place. Identical events are not possible (“One cannot step twice into the same river”), yet it is important to understand when, in which social context and how these events can be considered as repetition. Also phenomena like oblivion or chance influence the perception of events, ideas or music as repetition or innovative. Thus repetitions may not even exist and if they do, they always appear in an individual new context as is demonstrated with further literary and musical examples.